BA 35

College of the Siskiyous Marketing Calendar

Fall 2003

Week	Reading(s)	Assignment(s)	Where to Post	Points
1	Chapts 1&2	Post bios Lecture 1 written discussion Marketing website of the week Weekly summary	ChatRoom Discussions Discussions Discussions	0 3 1 2
2	Chapter 3	Form study groups/choose organization Lecture 2 written discussion Journal article paper #1 Marketing website of the week Weekly summary	ChatRoom Discussions Assignments Discussions Discussions	0 3 2 1 2
3	Chapter 4	Product Portfolio – set up interview Lecture 3 written discussion Marketing website of the week Weekly summary	ChatRoom Discussions Discussions Discussions	0 3 1 2
4	Chapter 5	Lecture 4 written discussion Case study #1 Study group paper #1 – Scope, plan and mission statement Marketing website of the week Weekly summary	Discussions Assignments Discussions Discussions Discussions	3 3 10 1 2
5	Chapter 6	Lecture 5 written discussion Journal article paper #2 Marketing website of the week Weekly summary	Discussions Assignments Discussions Discussions	3 2 1 2
6	Chapter 7	Lecture 6 written discussion Product portfolio paper #1 Marketing website of the week Weekly summary	Discussions Assignments Discussions Discussions	3 5 1 2
7	Chapter 8	Lecture 7 written discussion Case study #2 Marketing website of the week Weekly summary	Discussions Assignments Discussions Discussions	3 3 1 2
8	Chapter 9	Lecture 8 written discussion Journal article paper #3 Study group paper #2 – SWOT Marketing website of the week Weekly summary	Discussions Assignmets Discussions Discussions Discussions	3 2 10 1 2
9	Chapter 10	Lecture 9 written discussion Product portfolio paper #2 Marketing website of the week Weekly summary	Discussions Assignments Discussions Discussions	3 5 1 2
10	Chapter 11	Lecture 10 written discussion Forecasting paper Marketing website of the week Weekly summary	Discussions Assignments Discussions Discussions	3 3 1 2
11	Chapter 12	Lecture 11 written discussion Journal article paper #4 Marketing website of the week Weekly summary	Discussions Assignments Discussions Discussions	3 2 1 2
12	Chapter 13	Lecture 12 written discussion Product portfolio paper #3 Marketing website of the week Weekly summary	Discussions Assignments Discussions Discussions	3 5 1 2
13	Chapter 14	Lecture 13 written discussion Case study #3 Study group paper #3 – Marketing Plan Marketing website of the week Weekly summary	Discussions Assignments Discussions Discussions Discussions	3 3 10 1 2
14	Chapter 15	Lecture 14 written discussion Journal article paper #5 Marketing website of the week Weekly summary	Discussions Assignments Discussions Discussions	3 2 1 2
15	Chapter 16	Lecture 15 written discussion Product portfolio paper #4 Marketing website of the week Weekly summary	Discussions Assignments Discussions Discussions	3 5 1 2
16	Chapter 17	Lecture 16 written discussion Personal ethics paper Marketing website of the week Weekly summary	Discussions Assignments Discussions Discussions	3 3 1 2
17	Chapter 18	Lecture 17 written discussion Journal article paper #6 Study group paper #4 – Executive Summary Marketing website of the week Weekly summary	Discussions Assignments Disscussions Discussions Discussions	3 2 10 1 2
18	Chapter 19	Final Course summary Course evaluation	Assignments Discussions Discussions	50 5 0
Total Points Possible				244

Bios:

Should include name, contact information, course of study, work history, reason for taking course, etc etc etc….

Lecture discussions:

These will incorporate 2-3 questions regarding the week’s reading material, and should be used to achieve written discussion/participation points. Again, participation of substance is expected 5 out of 7 days/week, and can include both responses to discussion questions as well as responses to other participant postings.

Marketing website of the week:

Find online a website of interest, indicating website address, reason for choice, and highlights of the site as it relates to the subject of marketing.

Weekly summaries:

This is to be a reflection of what knowledge and tools you have added to your skill set this week; i.e. what I have learned, and how I can apply it going forward.

Journal article papers (6):

Select and review an article from a current business or marketing publication on the subject of the indicated week’s reading material. prepare a 1 page review, including a brief description, personal analysis and specific comments on the application of the article. Journal reviews will provide a basis for additional discussion, and you should read and comment on the reviews of fellow students.

Product portfolio:

This project requires you to prepare a product portfolio on any product or product line. Conduct an interview(s) with a knowledgeable individual from any organization’s marketing department for an overview of the marketing program: primary customers, competition’s customers, company’s strengths and weaknesses, what customers buy and why, what the company’s competitive advantage is, how the company stands up against the competition, recommendations for change, etc.

1. Paper 1 – prepare a 2-page paper on the firm’s current business portfolio, competitive situations, competitive strategies and target marketing.
2. Paper 2 – write a 2 page paper on the organization’s new product development, positioning strategies and differentiation. How and to whom is the product or service differentiated, how do customers view the company, what process does the company utilize to identify new product opportunities, what are the company’s processes for determining ideas to implement, at what stage in the product life cycle is the company, what recommendations could be made to increase profitability and long term success.
3. Paper 3 – write a 2 page paper on the firm’s distribution and pricing strategies. What competitive price strategies are implemented by the company and by the competition, what would you recommend?
4. Paper 4 – prepare a 2 page pager on the organization’s promotional strategies and promotion mix. What promotional mix items does the competition use, is the company’s promotional mix modified by target markets, what goals are sought, what media and vehicles of promotion are used, what recommendations could you offer for improvement?

Forecasting paper:

Discuss three forecasting methods commonly used to determine market potential and future demand. Length: 1-2 pages.

Case studies:

The following components must be included:

• Define the central issue

• Select pertinent areas for consideration

• Analyze the considerations and determine their relative importance

• Investigate other possibilities

• Critique what was done, draw final conclusions, and make recommendations.

Case studies:

1. Chapter 5, page 131 – Shoppers Beat a Path…

2. Chapter 7, page 193 – Using Marketing Research…

3. Chapter 14, page 405 – Zero-Percent Financing…

Personal ethics paper:

Develop a 1-page paper on your personal code of marketing ethics as it relates to what you have learned throughout the course. Be prepared to discuss your paper and to comment on the papers of your classmates.

Study group assignments:

The objective here is to acquaint you with marketing dynamics, strategies, and issues facing firms to gain an effective understanding and to experience marketing dynamics. Appendix A in the text provides an example.

I will assign study groups at the beginning of week 2. Examples of organizations that you might choose from include: a college, a hospital, a restaurant franchise, a microbrewery, a sports team, advertising agency, movie theater, cement company, photo processing company, coffee kiosk, etc etc etc . There can be no duplicates within the groups, the organization can be an existing organization or a new creation, and finally, the organization must be approved by me. You will need to prepare a basic outline showing the scope of the assignment, assigning group member responsibilities, establishing group member roles, and method of collecting data. Work this out within your respective study group rooms. Post your organizations of choice to the main Discussion room so that the others know what has been chosen.

1. Study group paper 1 – Scope, plan and mission statement
2. Study group paper 2 – Strengths, weaknesses, opportunities and threats
3. Study group paper 3 – Marketing Plan
4. Study group paper 4 – Executive Summary

Final:

Will be true/false and multiple choice – 50 questions, 1 point each.

Course Summary:

This is to be a reflection of what knowledge and tools you have added to your skill set this semester; i.e. what key concepts have I learned, and how I can apply them going forward.

Course Evaluation:

Not required, but I would appreciate any feedback on the course: What could be done differently, what you liked, disliked about the course, and anything else you feel would benefit the course for the future.