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![](3D"master03_image001.gif")
Creating a Winning
E-Business
Second Edition
Second Edition
Understanding E-Business
Chapter 1
Creating a Winning E-Business Second Edition, Chapter 1
2
Learning Objectives
§Discuss
e-business basics
&s=
ect;Describe
the Internet and World Wide Web
&se=
ct;Discuss
the role of e-business in the global economy
&s=
ect;List
e-business advantages and disadvantages
Creating a Winning E-Business Second Edition, Chapter 1
3
Learning Objectives <=
span
style=3D'position:absolute;top:12.75%;left:5.99%;width:88.2%;height:9.25%'=
>(continued)
&s=
ect;Explain
e-business value chains and value activities
§Identify
e-business models
Creating a Winning E-Business Second Edition, Chapter 1
4
E-Business Basics
§=
;E-commerce
– Process of buying or selling goods or services across a
telecommunications network
&sec=
t;E-business
– Widest spectrum of business activities using Internet =
and
Web technologies
&s=
ect;Many
technologies facilitate e-business
&=
#8211;Electronic
funds transfer (EFT)
&=
#8211;Electronic
data interchange (EDI)
&=
#8211;Internet
/ World Wide Web
Creating a Winning E-Business Second Edition, Chapter 1
5
The Internet and
World Wide Web
World Wide Web
&s=
ect;Network
&=
#8211;Group
of two or more computers
&=
#8211;Linked
by communication media
&=
#8226;Cable
&=
#8226;Telephone
lines
&=
#8226;Wireless
connections
&s=
ect;Networks
servers
&=
#8211;Give
users access to shared network resources
&=
#8211;Printers,
files, telecommunication lines
Creating a Winning E-Business Second Edition, Chapter 1
6
The Inte=
rnet
and
World Wide Web (continued)
World Wide Web (continued)
![](3D"slide0004_image003.jpg")
Creating a Winning E-Business Second Edition, Chapter 1
7
The Inte=
rnet
and
World Wide Web (continued)
World Wide Web (continued)
&s=
ect;Internet
=
211;A
worldwide public network that connects private networks
&=
#8211;Originated
in the late 1960s as ARPANET
–Managed
by the National Science Foundation in the 1980s and early 1990s =
as
NSFnet
=
211;Connected
colleges, universities, and research centers
&=
#8211;Commercial
activity was prohibited until 1991
Creating a Winning E-Business Second Edition, Chapter 1
8
The Inte=
rnet
and
World Wide Web (continued)
World Wide Web (continued)
&s=
ect;Internet
(continued)
=
211;Replaced
by commercial high-speed telecommunications backbones in
1995
&#=
8226;Individuals
and SMBs connect via an Internet Service Provider (ISP)=
3;
•Large businesses, colleges, and universities may=
have
direct connection
Creating a Winning E-Business Second Edition, Chapter 1
9
The Inte=
rnet
and
World Wide Web (continued)
World Wide Web (continued)
![](3D"slide0006_image005.jpg")
Creating a Winning E-Business Second Edition, Chapter 1
10
The
Internet and
World Wide Web (continued)
World Wide Web (continued)
![](3D"slide0063_image007.jpg")