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![](3D"master04_image001.gif")
Creating a Winning
E-Business
Second Edition
Second Edition
Creating an E-Business Plan
Chapter 3
Creating a Winning E-Business Second Edition, Chapter 3
2
Learning Objectives
§Organize
a business plan
§Prepare
an executive summary
§Write
a mission statement
§Prepare
a marketplace analysis
&s=
ect;Create
operational, financial, and management plans
Creating a Winning E-Business Second Edition, Chapter 3
3
Learning Objectives
(continued)
(continued)
§Understand
legal forms of businesses
§Describe
e-business partnerships
Creating a Winning E-Business Second Edition, Chapter 3
4
Business Plan Organization
&s=
ect;Business
plan
&=
#8211;Formal
business planning document
&=
#8226;Identifies
the business and its mission
&#=
8226;Names
the key management team members
&=
#8226;Describes
the products or services to be offered
&=
#8226;Provides
a marketplace analysis
&=
#8226;Identifies
customers and competitors
&=
#8226;Determines
resources for profitable operations
&=
#8226;Sets
a timetable for profitability
Creating a Winning E-Business Second Edition, Chapter 3
5
Business
Plan Organization
(continued)<= /span>
(continued)<= /span>
&sec=
t;Government
and for-profit sources for business planning information and
templates
&=
#8211;SCORE
&=
#8211;SBA
&=
#8211;BizPlanIt
&=
#8211;Bplans.com
&=
#8211;E-Future
Centre
Creating a Winning E-Business Second Edition, Chapter 3
6
Business
Plan Organization
(continued)<= /span>
(continued)<= /span>
![](3D"slide0033_image003.jpg")
Creating a Winning E-Business Second Edition, Chapter 3
7
Business
Plan Organization
(continued)<= /span>
(continued)<= /span>
![](3D"slide0034_image005.jpg")
Creating a Winning E-Business Second Edition, Chapter 3
8
Business
Plan Organization
(continued)<= /span>
(continued)<= /span>
&s=
ect;Business
plan components
&=
#8211;Cover
sheet and title page
&=
#8211;Table
of contents
&=
#8211;Executive
summary
&=
#8211;Business
description
&=
#8211;Vision/mission
statement
Creating a Winning E-Business Second Edition, Chapter 3
9
Business
Plan Organization
(continued)<= /span>
(continued)<= /span>
&s=
ect;Business
plan components (continued)
&=
#8211;Information
on products/services
&=
#8211;Industry,
customer, competitor analyses
&=
#8211;Operational,
financial, and managerial plans
&=
#8211;Identification
of critical risks
&=
#8211;Exit
strategy
Creating a Winning E-Business Second Edition, Chapter 3
10
Business
Plan Organization
(continued)<= /span>
(continued)<= /span>
&s=
ect;Cover
sheet
&=
#8211;Title
of document and preparer’s name
&=
#8211;Plan
copy number
&=
#8211;“Confidential”
notation
&s=
ect;Title
page
&=
#8211;Cover
sheet information and
&=
#8226;Contact
numbers
&=
#8226;Key
team members’ names
&=
#8226;Name
of person receiving the plan
Creating a Winning E-Business Second Edition, Chapter 3
11
Business
Plan Organization
(continued)<= /span>
(continued)<= /span>
![](3D"slide0037_image007.jpg")
Creating a Winning E-Business Second Edition, Chapter 3
12
Business
Plan Organization
(continued)<= /span>
(continued)<= /span>
![](3D"slide0038_image009.jpg")
Creating a Winning E-Business Second Edition, Chapter 3
13
Business
Plan Organization
(continued)<= /span>
(continued)<= /span>
&s=
ect;Table
of contents
=
211;Lists
all the major sections and subsections of the plan
=
&=
#8211;Prepared
after rest of plan is complete
–Carefully
checked for omissions and page number errors
Creating a Winning E-Business Second Edition, Chapter 3
14
Business
Plan Organization
(continued)<= /span>
(continued)<= /span>
![](3D"slide0039_image011.jpg")