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![](3D"master04_image001.gif")
Creating a Winning
E-Business
Second Edition
Second Edition
Operating Your E-Business
Chapter 5
Creating a Winning E-Business Second Edition, Chapter 5
2
Learning Objectives
&s=
ect;Describe
operational challenges for a startup
e-business
e-business
&s=
ect;Define
legal, office space, and human resources issues
§Discuss
electronic payment methods
&se=
ct;Explain
front-end and back-end e-business systems
Creating a Winning E-Business Second Edition, Chapter 5
3
Learning Objectives
(continued)
(continued)
&s=
ect;Identify
e-business technologies and technology providers
&s=
ect;Discuss
the benefits of outsourcing e-business operations
Creating a Winning E-Business Second Edition, Chapter 5
4
Startup
and Operational Challeng=
es
<=
span
class=3DBB style=3D'position:absolute;left:-4.43%'>§Identifyin=
g and
solving legal issues
§Planning f=
or and
acquiring commercial office space
<=
span
class=3DBB style=3D'position:absolute;left:-4.43%'>§Hiring
employees
§Selecting =
and
managing electronic payment methods
=
§Selecting
e-business technologies and technology providers
<=
span
style=3D'visibility:hidden'>§
<=
span
style=3D'visibility:hidden'>§
Creating a Winning E-Business Second Edition, Chapter 5
5
Legal Issues
&sec=
t;Establish
a relationship with an attorney experienced in startups=
3;
&=
#8211;Helps
to develop business plan
&=
#8211;Establishes
company valuation for investors
&=
#8211;Provides
leads to investors
&=
#8211;Participates
in negotiations
&=
#8211;Reviews
all legal documents
=
211;Advises
on copyright, trademark, employee benefits, personnel polic=
ies
Creating a Winning E-Business Second Edition, Chapter 5
6
Legal Issues (continued)
&s=
ect;Copyright
&=
#8211;Form
of legal protection for original work
&#=
8211;Takes
effect the moment the work is created
=
211;Need
copyright notice on Web site as a best practice
–U.S.
Copyright Office good source of information on copyright law
Creating a Winning E-Business Second Edition, Chapter 5
7
Legal Issues (continued)
![](3D"slide0062_image003.jpg")
Creating a Winning E-Business Second Edition, Chapter 5
8
Legal Issues (continued)
&s=
ect;Trademark
and service mark
=
211;Distinctive
symbol, word, or phrase used to identify a business
<=
/span>
–Make
it easy for consumers to identify source of products and services
=
=
211;U.S.
Patent and Trademark Office good source of information on trademarks=
and
service marks
Creating a Winning E-Business Second Edition, Chapter 5
9
Legal Issues (continued)
![](3D"slide0063_image005.jpg")
Creating a Winning E-Business Second Edition, Chapter 5
10
Legal Issues (continued)
&s=
ect;Content
liability
=
211;Exposure
to potential liabilities based on Web content
–Need
appropriately worded disclaimer of liability at Web site
Creating a Winning E-Business Second Edition, Chapter 5
11
Legal Issues (continued)
&s=
ect;Customer
information privacy
&=
#8211;Customers
may hesitate to provide information
=
211;Must
have clear policy on how customer information is handled,
secured, and used
&=
#8211;Consider
voluntary programs such as TRUSTe
&=
#8226;Non-profit
organization
•Advocates disclosure of information privacy programs
&=
#8226;Members
post TRUSTe seal at Web site
Creating a Winning E-Business Second Edition, Chapter 5
12
Legal Issues (continued)
![](3D"slide0066_image007.jpg")