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| Prospective Students | Current Students | Faculty and Staff | Alumni and Community |
| BA65 ~ Planning and Managing Your Business Web Site ~ Summer 2008 |
This page will provide you with the most up to date class schedule and readings. Please bookmark this page and refer to it for assignment and quiz schedules.
Week
|
Date
|
Topic
|
Readings &
Assignments |
1
|
6/9/08
|
Introduction to the Course | No reading required |
|
Exercise 01 Fill out the Student Information Form | ||
1
|
6/9/08
|
Creating Your First Site | Read 1-78 |
| Virtually anything you do online requires a Web site, so the first
section is about creating your first site. Within that section we
get into the basics of Web design, content, and graphics. We also
explain ho to find a developer you can work with and go into some
of the “extras” you add to a Web site. |
Exercise 02 - Let's Surf |
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2
|
6/16/08
|
Getting Your Site Online | Read 79-102 |
| Once you have a site, you need a place to put it. This section
goes through the ins and out of domain names and hosting. It explains
what you are getting for your money and how to find good, reliable
companies. |
Exercise 03 - Domain Name Registration and Hosting Research |
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2
|
6/16/08
|
Promoting Your Site | Read 103-144 |
| A Web site is useless if no one ever visits, so site promotion
is a key element of Web business. This section goes into the ins
and out of search engines, optimization, linking, and other ways
you can get the word out about your site. |
Storyboard Assignment Due Visit Submit Express and review 3 sites of your choice |
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3 |
6/23/08 |
Creating an Ecommerce Site | Read 145-172 |
| If you ever plan to sell anything directly over the Web, you need
to learn about ecommerce. This section explains the often-confusing
world of merchant accounts, payment gateways, and shopping carts. |
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3
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6/23/08
|
Business Operations and Practices | Read 173-184 |
| In the final section we will look at some final advice on how to
keep your business running smoothly for the long haul. |
Please send any comments or questions
about this site to David Donica.
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