Welcome to the class introduction page for Planning and Managing Your Business Web Site, BA65. This page refers to the class being held online in the Summer 2008 semester. Please read the following information and contact the instructor via email David Donica (donica@siskiyous.edu) if you have any questions. You can expect an email response within 48 hours during the semester. Make sure you use a descriptive subject line for your email so it doesn't get accidentally deleted as spam.

Class begins on Monday, June 9th, 2008 and ends on Friday, June 27th, 2008. The class will entirely online. See the Calendar page for the most current schedule of this course.

Please fill out the Student Information Form and provide your current contact information.

Etudes Online Link to Class

Course Objectives ~ Student Learning Outcomes:

Upon successful completion of Planning and Managing Your Business Web Site, the student will be able to:

• Analyze web site options and features
• Define target audience
• Develop and demonstrate web site planning and design through storyboard mapping and web page templates, navigation features, and META tags
• Develop and demonstrate web site promotion through search engines, active links, directories, on-line marketing, and traditional methods
• Apply tracking methods and perform web site analysis
• Understand the programming options available for creating a small business web site.
• Understand search engine functions, promotional techniques, and Internet features applicable to a business web site.
  

Course Information

• Content
  Students will be introduced to the tools and concepts necessary to complete a plan for an effective commercial web site, and to promote and track its effectiveness. After an introduction to commercial web site options and features, students will define the goals of their own small business web site concept. They will define the target audience for their site and select the web site features appropriate for their target audience. They will map a planned site, choose the promotional techniques best suited to market the site, and define the tracking methods that will be used to determine its effectiveness. They will be introduced to tools and resources they can use to create their planned web site, and to promote it successfully through search engines, active links, directories, on-line marketing, and traditional methods.
• Course prerequisites & recommendations:
  Although there are no prerequisites, in order to succeed in this course, students should have:
  • A 10th grade reading level, including college-level spelling and grammar skills.
  • Reliable Internet access and the ability to send and receive e-mail.
  • Experience with using the Internet with a web browser such as Internet Explorer®, Mozilla Firefox®, or Netscape Navigator®.
• Course requirements and grading:
  This will be discussed in more detail in the Syllabus. If you have any questions, please email the instructor David Donica, donica@siskiyous.edu. In general, there are Quick Quizzes to be completed each week, a web site Storyboard assignment, and a Web Site Project due at the end of the course, - there will be no final exam to be taken the last week.
• Time Expectations:
  Expect to spend approximately six (6) hours per week over the entire course. This will include 3 hours in the classroom and approximately 3 hours outside the classroom. You will be required to participate each week, you will not be able to complete the entire course in the last class. This is not an independent-study class. Lecture PowerPoints and assignments will be posted each week. You will have to submit your work each week if you want to pass the course. Plan to be online at least twice per week to get up to date information about the lectures, assignments, and Calendar schedule.
• Required Textbook:
  Web Business Success: The Entrepreneur's Guide to Web Sites That Work (Paperback) by Susan, C Daffron, James, H. Byrd.
  ISBN-13: 978-0974924502
  

Your participation is welcomed and highly encouraged!

Please send any comments or questions about this site to David Donica.
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