Syllabus (pdf version)

Planning and Managing Your Business Web Site - BA65 - Section 5104

Course Title: Planning and Managing Your Business Web Site

Course Number: BA65

Code Number: I5104

Instructor: David Donica

• Phone: 530.859.2854
• Email: donica@siskiyous.edu
• Web: http://www.siskiyous.edu/staff/donicad
• Office Hours: Mondays, 11am to Noon, Adjunct Office, Weed Campus

Number of Units: 1

Support Hour: N/A

Class Times: Online, 6/9/08 to 6/27/08

Class Location: Etudes Online Site

Prerequisites: Although there are no prerequisites, in order to succeed in this course, students should have:

• A 10th grade reading level, including college-level spelling and grammar skills.
• Reliable Internet access and the ability to send and receive e-mail.
• Experience with using the Internet with a web browser such as Internet Explorer®, Mozilla Firefox®, or Netscape Navigator®.

Co-requisite: None

Advisory: CSCI 68 or BA 16

Text: Web Business Success: The Entrepreneur's Guide to Web Sites That Work (Paperback) by Susan, C Daffron, James, H. Byrd.
ISBN-13: 978-0974924502

Student Learning Outcomes

Upon successful completion of Planning and Managing Your Business Web Site, the student will be able to:

• Analyze web site options and features
• Define target audience
• Develop and demonstrate web site planning and design through storyboard mapping and web page templates, navigation features, and META tags
• Develop and demonstrate web site promotion through search engines, active links, directories, on-line marketing, and traditional methods
• Apply tracking methods and perform web site analysis
• Understand the programming options available for creating a small business web site.
• Understand search engine functions, promotional techniques, and Internet features applicable to a business web site.

Content

Students will be introduced to the tools and concepts necessary to complete a plan for an effective commercial web site, and to promote and track its effectiveness. After an introduction to commercial web site options and features, students will define the goals of their own small business web site concept. They will define the target audience for their site and select the web site features appropriate for their target audience. They will map a planned site, choose the promotional techniques best suited to market the site, and define the tracking methods that will be used to determine its effectiveness. They will be introduced to tools and resources they can use to create their planned web site, and to promote it successfully through search engines, active links, directories, on-line marketing, and traditional methods.

Grading

Quick Quizzes: 3 @ 10 points each = 30 points
Storyboard Assignment: 1 @ 30 points each = 30 points
Web Site Project: 1 @ 40 points each = 40 points
Total = 100 points

90-100 points = A
80-89 points = B
70-79 points = C
60-69 points = D
50-59 points = F
If this course is taken credit/no credit a grade of C or better is required to receive credit.

Attendance

This course will meet 6 times during the 3 week duration. Missing any of the classes will adversely influence your ability to fully accomplish the list of student learning outcomes associated with this class.

Withdrawal/Incomplete

Students are responsible to officially withdraw from classes they are no longer attending. Failure to do so will result in a grade of F or FW to be inscribed in your official record. Incomplete's must be formally requested by means of an Incomplete Contract and, if granted, must be satisfactorily completed by the deadline established by the instructors. Incomplete Grade Contract forms, which are available from the registrar and from academic advisors, should be used for establishing grade contracts in the case of an Incomplete. Incomplete's automatically revert to F if not satisfactorily completed on time.

Cheating & Plagiarism Policy

Plagiarism is an act of theft committed by a person who is stealing someone else's intellectual property. Plagiarism is an act of dishonesty, whether intentionally or unintentionally, a writer is misrepresenting someone else's words or ideas as his or her own. Intentional plagiarism exists when a student lists sources that he or she has not used; when a student copies from a source but fails to cite it, thereby misrepresenting the original source's idea as his or her own; when a student copies material from another student's work without giving that other student credit; when a student buys or borrows a whole paper or portions of a paper from another student or from the Internet. Unintentional plagiarism, which is also punishable, may exist when a student attempts to paraphrase or summarize a source, but copies too much from the source instead of rewriting the ideas in his or her own words; when a student inadvertently fails to include a parenthetical reference to a source, although the source is listed among the citations at the end of the paper; when a student fails to put quotation marks around quoted material; when a student relies too heavily on external source, thus expressing few or none of his or her own ideas. Students guilty of intentional plagiarism will receive an F for the course. Unintentional plagiarism could result in an F for the assignment.

Make-up Policy for Missed Work

Any work missed during this course must be completed by the last day of class. It is the responsibility of the student to inform the instructor if they will not be able to complete any work by the assigned due date. Arrangements will be made between the student and instructor on how the missed work will be turned in and graded.

Late Assignment Policy

Because of the short nature of this class, late assignments will not be accepted.

Accommodations for Students with Disabilities

Students have the right to request reasonable modifications to college requirements, services, facilities or programs if their documented disability imposes an educational limitation or impedes access to requirements, services, facilities or programs. A student with a disability who requests a modification, accommodation, or adjustment is responsible for requesting necessary accommodations by identifying himself/herself to the instructor and, if desired, to the Disabled Student Programs and Services(DSPS) office Eddy Hall 1. Students with a print disability--a visual limitation or reading difficulty that limits access to traditional print materials--may request printed materials in alternate media. Examples of alternate media formats include electronic format (e.g., text on CD), Braille, tactile graphics, audiotape, and/or large print. Students can make alternate media requests through the Disabled Student Programs and Services (DSP&S) Eddy Hall 1, 938-5297. Students who consult or request assistance from DSPS regarding specific modifications, accommodations, adjustments, alternate text or use of auxiliary aids will be required to meet timelines and procedural requirements established by the DSPS office.

Date and Time of Final Exam

There is no Final Exam for this course. Completion of all Quick Quizzes, the Storyboard Assignment, and the Web Site Project must be done by the last day of class.

Please send any comments or questions about this site to David Donica.
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